About Us

Every remarkable journey begins with a vision. Our story started in 1996, when we entered the building materials after few year we entered paint & chemical industry with a clear purpose—to create a trusted destination where customers could find authentic products, expert advice, and complete paint solutions under one roof.

What began as a modest initiative soon evolved through dedication, perseverance, and an unwavering commitment to quality. With the trust of our customers and partners, we steadily grew and expanded our capabilities to serve the construction industry more comprehensively.

Today, beyond being a trusted name we are also engaged in the wholesale supply of cement, rods, and a wide range of building materials, supporting contractors, builders, and homeowners with reliable products for every stage of construction.

Over the years, our growth has been driven by a passion to deliver superior service, premium product quality, and long-term value. We proudly stand today as one of the leading and most trusted building material and paint suppliers in the region, with our presence expanding across East Medinipur, West Medinipur, and Jhargram.

Our journey from humble beginnings to a strong regional presence reflects our core values—integrity, customer focus, and continuous progress. Every milestone we achieve is built on the trust of our customers and the dedication of our team.

Looking ahead, we remain committed to expanding our reach, strengthening our services, and providing complete construction and paint solutions, continuing our mission to support the growth of homes, projects, and communities for years to come.

OWNER/ FOUNDER

Mr. AVIJIT SAHOO

B.Com

We are committed to achieving leadership in distribution of quality paints, Decorative (Interior & Exterior), Industrial, NC paints, Automotive, Protective, Marine and Polyurethane Coatings while reducing environmental footprint along the value chain we operate. S.B. Marketing Innovation is associated with Apollo Paints and Toyo Paints since 2018 and has been an extended arm as a distributor. They have a great reputation and offer excellent service to our customers. S.B. Marketing Innovation’s motto of offering continued development through our association with leaders of the Industry and our capability to distribute superior quality products and service to customers makes our Company a Superstore in the true sense.

OUR CEO

Mr. SUBHAJIT SAHOO

( M.A, MBA, D.EL.ED, C.T.T. C , PURSUING SANGEET RATNA )

Founded on vision, passion, and entrepreneurial spirit, our CEO embarked on his journey in the paint industry in 2016 with a commitment to build more than just a business—he set out to create a trusted destination for quality, innovation, and professional paint solutions. Through strategic thinking, relentless dedication, and a deep understanding of customer needs, what began as a single initiative has grown into one of the region’s most prominent and trusted paint showrooms. Today, the organization proudly serves customers across East Medinipur, West Medinipur, and Jhargram, establishing a strong presence and reputation in the industry. His leadership philosophy is built on integrity, customer-centric values, and continuous innovation. By combining premium products with expert guidance and modern service standards, he has successfully positioned the company as a reliable partner for homeowners, contractors, and professionals alike. Looking ahead, he remains focused on sustainable growth, expanding the company’s reach, and elevating the customer experience, ensuring that the organization continues to evolve as a symbol of excellence, trust, and industry leadership.